From its inception, GL events deployed a business model, unique in the event universe. Expanding from its initial core business, services, the Group then added in two complementary sectors: event organisation and venue management. This strategy allowed it to become the sole truly global player operating in this market. Today it has an established reputation as a partner of choice for major principals/decision-makers such as regional and local governments.

This integrated approach promotes synergies across dif- ferent business lines. In this manner, the delivery of high added value services can be coordinated from a single entry point. It also promotes a unified corporate image for the Group clearly understood by its partners.

This model demonstrated its effectiveness from the start, generating momentum for both internal and external growth and ensuring profitable operations by optimising asset turnover across business lines.

It also structures GL events international strategy. This approach is exemplified by Brazil where GL events has become a global provider in the Brazilian event industry market by developing simultaneously across its three strategic business units, Live, Venues and Exhibitions.

AGROMASHEXPO - HUNGEXPO, BUDAPEST, HUNGARY

AN ORIGINAL AND WINNING INTEGRATED BUSINESS MODEL

GL EVENTS IS THE ONLY GLOBAL PLAYER IN THE MARKET.

GL EVENTS COMPANY REPORT 2016 /MARKETS & STRATEGY /55

MARKETS & STRATEGY