2017, COMPETITIVENESS AND A LONG-TERM FOCUS
Strong prospects will support the business: a year which began in January with an exceptional performance by Sirha (25,000 more visitors than the last edition), the success of São Paulo Expo, with reservations in 2017 maintaining the positive momentum from the suc- cessful launch in 2016; and more generally, the recovery of the Brazilian economy and the Real that should set the stage for a good performance for business, reinforcing the foundations in South America with a new acquisition in Chile in the sector for tents and struc- tures, the launch of operations for the Valenciennes metro- politan region convention centre, the successful integration of Jaulin in the greater Paris region of Ile de France, development in the sports segment and sports arenas with the signature of a 60-year emphyteutic lease for the management of the Gerland stadium rebranded as Mat- mut Stadium under a well-adapted naming contract, development in Asia, and in particular, in China with the launch of the joint venture with Yuexiu Group, jumbo events in which the Group will be a stakeholder (Africa Cup of Nations in 2017, the Commonwealth Games in New Zealand in 2018,etc.).
On that basis, the Group is expecting growth in 2017, accompanied by an improvement in profitability and a reduction in net debt.
In pursuing a strategy of sustainable and profitable growth, GL events is supported by solid pillars: an integrated busi- ness model as a leading provider of solutions and services covering the entire market for events, international growth momentum and the commitment and expertise of its teams.
In 2017, the Group s growth strategy has focused on four priorities: continuing to build a position as an international ref- erence in the event industry; based on a strong business development organisation to fuel organic growth, selective acquisitions and strategic partnerships to reap the benefits of a market in consolidation at the worldwide level; a posi- tion of international excellence in each of the Group s three business divisions, a strong GL events brand with interna- tional name recognition in the universe of events;
selecting quality long-term assets: premium event ven- ues in growing metropolitan areas, leading trade show brands, with potential for international deployment, tar- geted communities and a significant portfolio of rental assets offering access to top-tier event contracts;
innovating by bringing together even more expertise in event design, engineering and logistics to support the needs of event communications advertisers and the major event organisers; by leading the shift from event sites to the con- cept of full-fledged living spaces to be integrated within new urban applications; by integrating digital tools and optimising the use of data in events and, in particular, trade shows, by developing new event concepts;
reinforcing financial management to free capacity for action by improving the ROCE of each business and by reducing net debt; by focusing on the asset portfolio turnover and by optimising economic synergies across the three businesses.
WORLD ARCHERY INDOOR CHAMPIONSHIPS - CONGRESIUM ANKARA, TURKEY
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GL EVENTS OUTLOOK