Examples of the Report model (intermediary level) for the 2016 Lyon International Fair: direct economic benefits: more than 12 million for event industry companies, indirect economic benefits: more than 17 million for companies of the tourism hospitality sector participants in the territory (accommodations, local transportation ser- vices, local business ), direct employment-related impacts: approximately 115 FTE (annualised full-time equivalent) jobs generated by the event in companies of the event sector, indirect employment-related impacts: 340 FTE (annu- alised full-time equivalent) jobs generated by the event in companies in the tourism hospitality sector within the territory, environmental impact: less than 1 kg of waste per vis- itor.
GL EVENTS LIVE: SUPPORTING LOCAL ACTIVITY
For GL events Live s stakeholders, expectations are essen- tially focused on the Group s ability to create work for local suppliers, a common requirement in public contracts. The proximity offered by the GL events Live s network of agencies is a genuine asset. For customers, long-term part- nerships contribute to a better balance in terms of costs, meeting deadlines and local impacts. For the organising committees of large international sports competitions or major political events, particular attention is paid to impacts on regional heritage and the creation of local value. For that reason, the aim is both to promote the region but also to stimulate the local economy and employment.
GL events purchasing policy concretely reflects its CSR commitment in order to secure the supply chain and better manage the environmental and social impacts of its pur- chases of products and services. Buyers are natural partners for the sustainable develop- ment department by putting into practice the guidelines to be followed: integrating CSR criteria for the main mar- ket consultations, submitting questionnaires to suppliers through a dedicated IT platform, etc. The Group continues to evaluate key suppliers in relation to their performances in the different sustainable develop- ment areas.
GL EVENTS EXHIBITIONS: FACILITATING EXCHANGES FOR PROFESSIONAL COMMUNITIES AND LOCAL INITIATIVES
More than an ephemeral professional meeting, the trade show has become a space for staging special events, exchange and dialogue for communities of professionals and associations. This means that it plays a genuine role in coordinating and driving professional communities before, during and after the event. As such, it serves as a plat- form for exchange between for all stakeholders, who today communicate through a multitude of channels around and outside the event itself: websites, blogs, social media, con- ferences, publications, etc.
MEASURING THE TOTAL IMPACT OF A TRADE SHOW OR FAIR IN A TERRITORY Measuring the impact of events organised in a territory is a complicated process. The CSR performance calculator (economy, employment and environment) for the French event industry is a 100% web-based tool to measure for an event the environmental footprint, the economic impacts, the regional and national tax impacts, employment, sci- entific, tourism, media and territorial impacts. The project initiators and leaders, UNIMEV (Union Française des Métiers de l Événement), the French Meeting Industry Council and the Regional Tourism Council for Paris Île-de-France have partnered with Paris Region Entreprises, the Exhibition Committees for Paris and the Nantes metropolitan region to finance its development. GL events has in this way actively participated in Uni- mev s work to produce and promote a CSR performance calculator. Test evaluations were conducted in 2016 to produce global impact reports for two events: the Lyon International Fair and Piscine Global.
The first test using the Unimev industry fed- eration impact calculator was carried out on the Lyon International Fair that celebrated its
100th anniversary in March 2016 (213,000 visitors/75,000m2 at Eurexpo Lyon). The report data demonstrated that the direct and indirect economic impacts of the fair occurred across the entire value chain. In addition, against the back- drop of a depressed job market, the Lyon International Fair generated more than 450 equivalent full-time positions for the year. The scope of the impacts of this event far exceeds that of a simple annual regional meeting by providing a very concrete contribution to the region.
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CORPORATE SOCIAL RESPONSIBILITY