51 GL EVENTS | COMPANY REPORT 2014 | MARKETS AND STRATEGY

AN ORIGINAL INTEGRATED BUSINESS MODEL

This model has demonstrated its effectiveness from the start, creating momentum for both internal and external growth and profitability for operations by optimising asset turnover across business lines.

It also structures the international strategy of GL events. This approach is exemplified by the case of Brazil where it has become a global provider in this market by developing simultaneously across its three strategic business units, Live, Venues and Exhi- bitions. This strategy was validated by performances in 2014 and the outlook for 2015 that will see the opening of the Riocentro hotel and operations for São Paulo Expo ramped up

From its inception, GL events deployed a business model, unique in the event universe. Expanding from its initial core business of services, the Group then added two complementary sectors: event organisa- tion and venue management. This strategy allowed it to become the sole truly global player operat- ing in this market, recognised today as a partner of choice for major principals/decision-makers such as regional and local governments.

This integrated approach promotes synergies across different business lines. This in turn makes it pos- sible to coordinate the delivery of high added value services from a single entry point. It also contributes to providing the Group with a unified image that is clearly understood by its partners.

GL events is the only global player in the market.

GALENCIA PROPERTY SOUTH AFRICAN DERBY, KYALAMI

EQUESTRIAN PARK JOHANNESBURG,

SOUTH AFRICA 1 5 OCTOBER

MARKETS AND STRATEGY AN INTEGRATED BUSINESS MODEL