62 GL EVENTS | COMPANY REPORT 2014 | GL EVENTS EXHIBITIONS

GL EVENTS EXHIBITIONS

LYON INTERNATIONAL FAIR EUREXPO, FRANCE 21 31 MARCH

GL EVENTS EXHIBITIONS IN 2014

The Omnivore World Tour continued its globe-trot- ting culinary festival with stops in Paris, Moscow, Shanghai, Istanbul, Sydney and Montreal.

2015 outlook A number of events will help make 2015 a particu- larly promising year for GL events Exhibitions: in particular it will benefit from the favourable bien- nial effect of Sirha and Be Positive, both held in the first quarter as well as good performances from large annual trade shows.

Based on demand for participation registered to date, solid growth is expected. Efforts to improve profitability are producing results and supporting the business unit s vitality.

Ongoing efforts are required to expand the depth and range of the portfolio and to adapt the trade shows to their evolving markets; the deployment of digital tools for example in particular contributes to raising visibility for trade shows and brands and moderating the communities represented.

International momentum is continuing with, in particular, the launch of Sirha in Rio de Janeiro in October as well as second editions of Piscine Asia and Sirha Budapest. A new trade show, Expo Andes, held in Santiago (Chile), will strengthen the Group s positions in Latin America.

GL events has grouped its trade shows devoted to the home and interior design in France under a single brand, Viving , present in twelve cities of France.

International expansion continued in 2014 for sev- eral flagship trade shows: Première Vision Istanbul, the transfer greatly appreciated by the market of the Denim jean wear fair from Paris to Barcelona; a first edition of Sirha in Budapest followed by a sec- ond very successful spinoff in Istanbul. In Paris, Première Vision integrated Cuir à Paris (now rebranded Première Vision Leather ) and now includes six trade shows under its brand. Its expertise in equestrian events developed with Equita and Saut Hermès made it possible for Lyon Eurexpo to host Longines FEI World Cup™ Final and to sign a multi-year contract with Longines that supports Equita s CSI 5★ competition. Another highlight: an agreement for long-term col- laboration was signed to organise Europain, the world bakery and pastry trade show.

In the consumer fair segment, the portfolio of food industry events was expanded by the addition of Sugar , a Paris show dedicated to pastry that met with considerable success. Other very popular events include those devoted to specific communi- ties such as pet lovers.