GL EVENTS EXHIBITIONS

GL EVENTS EXHIBITIONS: A WORLD-CLASS PLAYER WITH A LOCAL FOCUS

GL events Exhibitions is the Group s strategic busi- ness unit specialised in the organisation of trade shows and consumer fairs in France and other coun- tries throughout the world. Its position is as a top-tier provider of solutions for the communities it addresses, and for the marketing and organisation of the events.

GL events has a large portfolio of trade shows and fairs that includes a number of strong sectors - fash- ion and textiles, food industry with world-class events of the highest standards. The Group s proprietary trade shows cover the major economic sectors: industry, construction, culture and leisure, home and interior design, environment, auto, trade and distribution. This multiplicity of sectors, reinforced by a geo- graphic presence in several continents and a mix of annual and biennial events provides it with balanced and secure revenue stream.

Strategic strengths GL events Exhibitions growth strategy is supported by several core strengths: a positioning as an event industry reference at the

heart of communities, with flagship brands and events (Première Vision, Sirha, Industrie, etc.)

solid domestic footholds in each of its markets (Europe, Latin America, etc.);

strong synergies with Group business lines; agile teams driven by an entrepreneurial spirit.

Leveraging these core strengths, this business unit s development is built around key events in sectors where France occupies strong positions (food industry, fashion). It is constantly expanding its international reach, both through the continuous development of leading trade shows and their geo- graphical deployment (geo-duplication) in growth markets at a global level.

Its capacity for innovation is also a powerful growth driver. This is reflected in the creation of original for- mats and content imagined to address new needs and practices: Big ! (Biennale Internationale du Goût), an international biennial taste event, the first of its kind for the general public in parallel with Sirha, the Omnivore World Tour, and the Carré des Jardiniers .

GL events Exhibitions invests significantly in the con- tinuous adaptation of its events and building name recognition for its brands: all trade shows organised within Première Vision Paris (Première Vision Fab- rics, Leather, Accessories, etc.) have in that spirit been united under a single brand, illustrating its strength and exceptional global reputation.

Finally, with a large portfolio and its commitment alongside numerous communities of professionals and enthusiasts, GL events also has an offering of regional trade shows. This enables it to intervene in each of the territories where the Group operates.

MISSIONS Designing, organis- ing and producing trade shows and consumer fairs and marketing service offerings; bringing together communities of professionals or the general public.

CUSTOMERS General public, companies, institutions

MAJOR EVENTS OF 2014 Première Vision Paris Europain Industrie Paris Piscine Global International Fairs of Lyon and Toulouse Omnivore World Tour Biennial Rio de Janeiro International Book Fair Equita Lyon CFIA

GL EVENTS | COMPANY REPORT 2014 | GL EVENTS EXHIBITIONS 61